On April 2 and 3, the Jaarbeurs Utrecht will again become the bustling center of e-commerce Netherlands: the Webwinkel Vakdagen are around the corner. And yes, Yellowgrape is there. But this time just a little bit different. No stand, no bright yellow flags, no Yellow cookies or a nice drink. Instead, we're giving space to something new. The market changes, the audience changes, and we move with it. Because true pioneers never stand still.
So what's the first? This year, Brainvine — our own AI spin-off — is on the show floor. You can find them at booth #349, with a bunch of familiar YellowGrape faces on board. Here you can experience what Brainvine does live: AI-driven personalization and predictive segmentation that really works. No hype, but concrete impact.
Even without a stand, we are on stage. In fact, we share it with our customers and with you. With talks full of inspiration, insights and immediate applicability:
Wednesday 13:15 - 13:45 (Lecture Room 3)
By Jan Karel Ekkel (Kees Smits & Danny de Krujik (Brainvine)
In this interactive session, Danny de Kruijk from Brainvine and Jan Karel Ekkel from Kees Smit Garden Furniture take you into the world of AI in e-commerce. They discuss how AI is not just a hype, but a tool that can actually save time and money. Using concrete examples, they show how AI applications such as ChatGPT and Brainvine and “digital colleagues” increase efficiency. They also share their experiences with failures and successes, and how you can implement AI in your own organization tomorrow. This session provides practical insights and tools for retailers and e-commerce managers who want to benefit from the benefits of AI.
Wednesday 14:45 - 15:15 (Lecture Room 6)
By Rik van den Wijngaard
Personalization is nothing new, but true hyper-personalization? That's next level. AI allows us to not only analyze but also predict customer behavior. In this session, Rik takes you into the latest developments in AI-driven marketing and shows how to create an unparalleled user experience with predictive segmentation, machine learning and a Customer Data Platform (CDP). What if your customer no longer has to search but finds what they need right away? Thanks to AI, we can recognize behavioral patterns and automatically tailor the content, timing and form of communication to the user. This not only means more conversion, but also higher customer satisfaction and loyalty.
Thursday 14:00 - 14:30 (Lecture Room 7)
By Leonie Eckhardt & Martijn Versteeg
In a world where customers expect companies to understand their needs, Customer Profiling is key to success. During this session, you will learn how to use data and insights to create personal and relevant customer interactions. Discover how this not only improves the customer journey, but also leads to increased conversions and sustainable loyalty that offers added value for your organization. Get inspired by practical examples and strategies from EuroParcs, Verstappen.com, De Notenshop, Traveldeal & XXL Nutrition that will help you make a difference.
Thursday 14:00 - 14:30 (Lecture Room 5)
By Danny de Krujik (Brainvine)
In this presentation, we dive into the world of AI and the expected developments in 2025 and beyond. We're exploring the broad impact of AI on e-commerce, consumer experiences, and the labor market. From advanced personalization to automation, AI offers numerous opportunities for companies to optimize their processes and improve customer interactions. At the same time, this technological advancement presents challenges, such as ethical considerations and the need for new skills in the workplace. This session provides essential insights to help you prepare for the future of AI.
Were you there last year? Back then, we were still there with all the trimmings. Great conversations, strong cases, great atmosphere. The video actually says it all:
Whether you're here for inspiration, the AI demos or just for a good chat: we look forward to seeing you in Utrecht on April 2 and 3. At Brainvine, at our talks, or on the way to coffee. No stand, but a story. And maybe yours starts there, too.
