It's a familiar phenomenon in digital shopping streets: customers who make a purchase once and then disappear into anonymity. Bringing in a new audience costs you a rib out of your body compared to nurturing your existing customer base. But how do we turn these fleeting visitors into loyal fans? Enter the Customer Data Platform (CDP), your secret weapon for using data smartly. Applying hyperpersonalization at scale is the turbocharger on your CDP. Chat-GPT is our magician in this magical process. With the latest technological gadgets, we are now creating customer experiences that were previously in the realm of fables. The mission? Those sporadic buyers turn into loyal followers.
What's stopping these one-off shoppers from returning? Maybe they're on the hunt for a one-hit-wonder deal, they don't feel seen or understood, the offer isn't relevant, or the timing simply wasn't yours. Transforming these customers into fans is the challenge we face. To achieve this, we need to put our data management in order and take a critical look at our data storage. We aim for a “single source of truth”, a 360-degree customer profile where all data comes together.
At Yellowgrape, we have created a checklist with essential points, from technology management to choosing the right tools such as a CDP. How do we apply hyperpersonalization on a large scale? Look at our customer Travel Deal, a platform for spontaneous travel enthusiasts who want to book a last-minute weekend getaway. By analyzing online behavior, we collect mountains of information. With AI, we use this data for hyper-personalization. In a CDP, we create smart labels such as “solo”, “couples”, “groups”, “families”, “sports” and “culture”. With these labels, we use a chat GPT prompt to rewrite the accommodation pages, offers and emails tailored to each recognized visitor.
At the moment, manually modifying all these texts is a hell of a job. That's why we have Brainvine Feeds introduced, a tool that processes your entire product or accommodation feed and automatically adjusts texts based on the aforementioned labels. This means hyper-personalization on a large scale. New accommodation texts are automatically rewritten overnight. With Brainvine Feeds, your product feed is integrated into your existing ecosystem and transforms your data into optimized content, at any scale.
In your marketing approach today, you need to shine with unique content that matches your brand and the needs of your audience. Say goodbye to copy-paste; opt for texts that breathe your brand identity. But how do you make content resonate with your target audience? Whether you're serving the travel industry or tailoring your communication to RFM segments, segment optimization is key.
By not just having content modified, but fine-tuning it with surgical precision, we get to the core of every customer segment. Your message will not only become more powerful, but also more personal and irresistibly relevant. With Squeezely's Customer Data Platform (CDP), we serve this hyper-personalized content to the right profiles at the most impactful moment. And we're not limited to the digital storefront of your website; no, we're also bringing this magic to the intimate world of email and the bustling social media bazaar. Every touchpoint in the customer journey becomes a personal dialogue, an opportunity to connect and convert. Imagine the power of a newsletter that transforms with just one click to enchant every segment, causing your engagement and conversions to explode instead of just growing. That's the art of true personalization.
Do you also want the magic of Brainvine feeds experienced? It's a great tool and a supercharger for your CDP. Whether you're dealing with complex segments or a challenge in your product feed, Brainvine feeds helps you personalize texts at scale. Whether you're in the travel industry like TravelDeal or e-commerce, Brainvine feeds are designed to configure your feed and seamlessly integrate with your CDP. So, what are you waiting for? For TravelDeal, it works like a charm; conversions fly through the roof. We are rolling it out to other customers. This is your chance to lead the way in the future of online shopping.
