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We are proud to announce two major milestones that underline our drive in the e-commerce sector. In 2024, we will spread our wings to Berlin, strengthening our position in the European market, specifically the DACH region. In addition, Committed Capital has taken a stake in Yellowgrape, further shaping our 'buy & build' strategy. With both milestones, we are taking a big step towards our Big, Hairy, Audacious Goal (BHAG).
Setting up a branch in Berlin is a big leap towards our BHAG: becoming the most coveted e-commerce agency in Western Europe, with our team first. “We are determined to continue to surprise our customers with our full-service approach in the coming years, so that they will continue to achieve their e-commerce goals,” says our management, consisting of Johan Smits, Rik van den Wijngaard & Gijsje Wissenburg.
Our first German colleague came on board as early as November 1, 2023, and we can't wait to serve the DACH countries (Germany, Austria and Switzerland) even better. We have already helped many renowned brands grow in the German-speaking countries, including XXL Nutrition, PME Legend, Ventilatorshop, Europarcs, Cavallaro Napoli and many others.
Our team is the engine behind our success. We are excited to further expand our talent and create new opportunities for our employees. This is an exciting and challenging time for Yellowgrape and our growing team.
Gijsje Wissenburg, our Co-founder & People Culture Director
In addition to this international expansion, we opted for a buy & build strategy in collaboration with Committed Capital, an investor in rapidly growing and progressive SMEs. The approach is aimed at strengthening our foundation and further shaping the expansion within Western Europe. “Yellowgrape and Committed Capital share the same vision and core values, which makes the collaboration even stronger,” says Sijbrand van der Mast, Investment Manager at Committed Capital.
Over the past 9 years, we have always been able to grow independently by delivering excellent work and commitment to customers, in good times and not so good. Growth has never been a goal in itself, but rather a natural result of doing a good job with the right mindset. For us, growth serves as a means of creating opportunities for employees, customers and entrepreneurs. The choice for the buy & build strategy reflects our identity and is a sign of our idiosyncratic approach.
With the expansion to Berlin and the partnership with Committed Capital, we are on track to achieve our BHAG and establish ourselves as the most popular e-commerce agency in Western Europe.
