How we collect and respect your information

In this Privacy Policy (Policy), Yellowgrape B.V. (Yellowgrape, we, us, our) explains how we collect and use your information, and with whom we share your information. This Policy covers our use of your information that we collect on or via www.yellowgrape.nl (the Website).

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What data do we record?

“Personal Data” means any information relating to an identified or identifiable person; an identifiable person is someone who can be identified directly or indirectly. We collect the following Personal Data from you:

• Name, address, and place of residence;
• Email address;
• Telephone number;
• IP address; and
• Information about the use of the Website.

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Our way of collecting your data

Our methods of collecting personal information, carried out by us and our service providers, include:

• Through the Website
• We collect Personal Data via the Website, for example when you sign up for a newsletter or fill out a contact form.
• Through cookies and similar technologies
• We collect Personal Data using cookies and similar technologies. For more information, see our Cookie Policy.

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How do we use your personal information?

We, and our service providers, use your Personal Data for the following purposes:

• Sending newsletters and/or marketing-related materials.
• To send you marketing-related emails related to our services and other news about Yellowgrape.

We send these messages if you have given your consent or if we have a legitimate interest in doing so.

• Personalizing your experience on the Website.
• To learn to understand your preferences so that we can tailor the Website to your preferences.

We personalize your experience on the Website if you have given your consent or if we have a legitimate interest in doing so.

In addition, to the extent permitted, we also use your Personal Data for other legitimate business purposes, including management analysis, audits, legal and regulatory compliance, Yellowgrape policies and for dealing with complaints and related investigations and communications, and legal and administrative activities. We also use your Personal Data to investigate unlawful activities, establish or exercise our rights, and comply with government and law enforcement requests.

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Who do we share your personal data with?

In addition, we also use and share your Personal Data when necessary or appropriate, especially if we have a legal obligation or legitimate interest to do so:

• Hosting companies like: Hipex
• Accounting software such as: AFAS
• Personalization like: Squeezely
• Marketing Analytics such as: Google Analytics

In addition, we also use and share your Personal Data when necessary or appropriate, especially if we have a legal obligation or legitimate interest to do so:

• To comply with applicable laws.
• This may include legislation outside the country where you live.
• To comply with requests from public and government agencies.
• This may include authorities outside the country where you live.
• To cooperate with law enforcement officers.
• For example, when we receive requests and orders from law enforcement officers.
• For other legal reasons.
• To enforce our terms and policies; and
• To protect our rights, privacy, safety, or property, and/or those of, you or others.
• In connection with a sale or business transaction.
• We have a legitimate interest in disclosing or transferring your Personal Data to a third party in the event of a reorganization, merger, sale, joint venture, transfer, or other disposal of all or part of our business, assets, or stock (including in connection with bankruptcy or similar proceedings). Such third parties may include, for example, an acquiring entity and its advisors.

We personalize your experience on the Website if you have given your consent or if we have a legitimate interest in doing so.

In addition, to the extent permitted, we also use your Personal Data for other legitimate business purposes, including management analysis, audits, legal and regulatory compliance, Yellowgrape policies and for dealing with complaints and related investigations and communications, and legal and administrative activities. We also use your Personal Data to investigate unlawful activities, establish or exercise our rights, and comply with government and law enforcement requests.

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How long do we keep your Personal Data?

We keep your Personal Data for as long as necessary or permitted in light of the purposes for which the Personal Data was collected or used (see “How Do We Use Your Personal Data?” section) , unless laws or regulations require us to keep your Personal Data for a shorter or longer period.

• We keep the Personal Data that we use to send newsletters and/or marketing-related materials until you unsubscribe from the newsletter or marketing materials.
• We keep the Personal Data that we use to personalize your experience on the Website for twelve (12) months.
• Telephone number;
• IP address; and
• Information about the use of the Website.