At the heart of every successful digital transformation lies a deep understanding of the customer. This principle is brought to life in the recent collaboration between Yellowgrape and XXL Nutrition. Together, they are working on a new redesign for the XXL platform.
In this exclusive video, we invite you behind the scenes during the interview day at XXL Nutrition headquarters. By talking directly with customers, we unraveled their deepest wishes and frustrations. These insights were converted into need based profiles, the first step in the design thinking process. This ensures that the redesign of the XXL Nutrition platform is fully tailored to the end user, with a design that removes obstacles and puts the user first.
The partnership between Yellowgrape and XXL Nutrition is a promise of constant innovation, focused on a seamless and user-focused online experience. This video provides a glimpse into the effort and dedication needed to make this happen, always with the end user as a priority.
