In the demanding world of e-commerce, finding the right partnerships is very important. Today, it's our pleasure to announce a new partnership that raises the bar for what's possible in optimizing digital experiences for our customers.
Yellowgrape, the e-commerce agency from Amsterdam and Berlin, and Exatom, the innovator in Form Analysis software, are joining forces.
YellowGrape's customers can now use Exatom's advanced form analysis, which provides insight into user behavior and conversion killers. This means that we can not only see where customers are experiencing issues and/or even dropping out in the order flow, but also exactly which form field is failing.
With Exatom ('s tool) integrated into Yellowgrape's growth strategies, we can now weave an even finer net of data analysis. This allows us to optimize the user experience in a way that was previously unthinkable. From optimizing checkout processes to refining lead generation forms, every step of the customer journey is examined and perfected, resulting in higher conversions.
Yellowgrape and Exatom have now proven the starting points of the partnership in the first projects together. With less technical effort, more insights can be achieved and solved, and with higher conversions as a result.
One of the customers who are now benefiting from the new partnership is DELTA Fiber.
DELTA Fiber offers fiber internet and TV packages, and their order flow is the most important element on the website. Here, packages are compiled, installation times are chosen and important information such as the IBAN number is provided. Enough reason for possible drop-offs.
An example of a complex part of the order flow is determining the support provided by an engineer. This step has long been known that customers are struggling with it, but the crucial details were missing. In Exatom, we saw a high “hesitation time” of up to 54 seconds at a specific time of choice. Here, visitors are obliged to choose a date themselves, while offering a suggestion before the first available date has proven to be a more effective solution. This relatively small change has led to an interesting result.
Exatom works independently of the customer's (e-commerce, CMS or headless) technology and integration is very easy via Google Tag Manager. The Exatom script automatically reads all form fields and collects very valuable data about, for example, the impact of auto-fill on errors and corrections by users. This simple set-up means that very valuable insights are collected in a short time. This enables CRO consultants to work even more focused and achieve results faster.
We see this partnership as an investment in the future. Together, Yellowgrape and Exatom will continue to innovate and develop new ways to improve the online user experience.
We look forward to growing with our customers. We are here for you! Leonie Eckhardt, Yellowgrape & Bart de Fuiter, Exatom.
