On Tuesday, October 31, the awards for the DDMA Experimentation Heroes (formerly DDMA Dutch CRO Awards) were presented at Pakhuis de Zwijger in Amsterdam. Telecom provider DELTA Fiber won the award in the Omnichannel category for their work in collaboration with Yellowgrape!
This year's DDMA Experimentation Heroes event not only had a new name, but also a new format. This year, the cases were presented separately by category and visitors were able to choose which case they wanted to know more about. In addition, there was room for interesting keynotes by Lukas Vermeer and Erin Weigel, among others. On behalf of Yellowgrape, our own Leonie Eckhardt and Martijn Versteeg were also on-stage. They told attendees about how personalization and AI are being used to automate the optimization of product pages.
The day ended with the announcement of the winners. Where PostNL and TomTom were winners in the categories Conversion and Experimentation Culture our customer DELTA Fiber was crowned the winner in the category Omnichannel.
The case that won DELTA and Yellowgrape showed how different departments can work together to achieve common business goals, but especially to offer the customer the best experience. In this case, this involved the offline telesales team in cooperation with the online team. Qualitative leads were generated via the website, without cannibalizing online conversions. These leads could then be contacted by the offline telesales team to answer their questions and complete the conversion. Ultimately, it was crucial for the jury that these teams worked together, without an internal dispute over which channel won the conversion. In addition, the jury also found the focus on the specific needs of returning customers and the thorough research design to be crucial in awarding the award.
An in-depth look at this case will appear on our channels at a later date, so stay tuned! Can't wait and would you like to know more about this sooner? Then take contact join us!
