Next week, the time has come: the Webwinkel Vakdagen 2024 will start and Yellowgrape is of course back. We're ready to welcome you with the unveiling of our new rebrand and a series of fascinating presentations at our trusted booth. Will we see each other there?
On January 23 and 24, the 16th edition of the leading e-commerce event in the Benelux will take place at the Jaarbeurs Utrecht. Get ready for an event full of inspiration, with speakers who make you think, relevant themes and a wide range of exhibitors from the e-commerce sector. Make sure you're there and reserve your free tickets. For an idea of what to expect, check out the previous edition's impression.
This year, Yellowgrape presents four keynotes that you can't miss. We're going to introduce you to the secrets of increasing retention and conversion with an effective strategy and inspiring case studies. Here's a sneak peek at what our keynotes next week have to offer:
Tuesday 14:00 - 14:30 - Lecture Room 4
Martijn Versteeg & Leonie Eckhardt
Step into the world where every conversion counts and every click says something about your visitors. We're not talking about just a few adjustments here, but about fine-tuning your digital customer journey down to the last detail.
Optimization is the key to a website that runs so smoothly that all visitors experience as little frustration as possible during the ordering process. And that's not to mention personalization — the crème de la crème that makes your content feel like a warm jacket, perfectly tailored to each unique visitor. Leonie and Martijn take you into how companies like XXL Nutrition, Traveldeal and DELTA Fiber are playing out CRO and personalization.
Tuesday 12:00 - 12:30 - Lecture Room 8
Martijn Versteeg & Rik van den Wijngaard
During this session, Rik and Martijn will take you into the world of advanced e-commerce personalization, as developed by Yellowgrape. This presentation highlights how the latest technologies and insights are being used to take the online customer experience to a higher level.
With the help of predictive data analysis and the integration of powerful APIs, including ChatGPT, we are taking big steps towards hyper-personalization. This means that we not only look at what the customer wants, but also anticipate needs that they haven't even identified themselves. By combining behavioral data with neuromarketing techniques, we can create an almost intuitive user experience.
This session will specifically highlight Traveldeal's success story. We show how you can finally use AI in real terms and how this approach has led to a significant increase in conversions. By analyzing and optimizing the customer journey in detail, we have developed a strategy that not only increases customer satisfaction, but also significantly improves sales results.
Wednesday 11:15 - 11:45 - Lecture Room 4
Johan Smits & Jordy Holthuijsen
Explore the extraordinary evolution of XXL Nutrition, a journey that shows steady growth to unprecedented volumes.
Jordy Holthuijsen, XXL Nutrition's passionate commercial director, recognized the potential in the midst of a changing market and found a strategic partner in Yellowgrape. Through thoughtful, data-driven decision-making, tight budget control and a comprehensive approach to acquisition and retention, XXL Nutrition achieved the famous hockey stick effect in the dynamic world of e-commerce.
This success story not only illustrates Jordy's vision, but also the power of collaboration and the impact of a holistic approach on the growth of an e-commerce company.
Wednesday 14:00 - 14:30 - Lecture Room 4
Rik van den Wijngaard
We present you with a dynamic five-step strategy that will significantly increase your conversion.
With the use of a Customer Data Platform, we dive into next-level personalization cases. You'll learn how to turn data into in-depth customer insights and how to use these insights to provide a personal shopping experience for each customer. We share inspiring success stories and discuss the specific tools and methods that led to these results. This session is essential for anyone interested in the future of e-commerce. Learn how to use data and technology to create a personalized shopping experience that not only appreciates but drives them to take action. Get ready for an in-depth dive into the practical application of hyper-personalization and bring valuable insights back to your organization
See you next week!
